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Award-Winning Dealership Advertising Partner and Harvard Business Student

Andrew's effective digital advertising helped drive GMC’s most successful social media campaign ever^↗ (19M organic views, 10K leads in a month), sell Volvo shoes^↗, and transform Cadillac^↗ into Instagram's best-performing Canadian luxury auto brand subsidiary within a year.

Lead Author

Research Paper

Art Director

Digital, PR, and Experiential

Art Director

Digital, Experiential, and PR

Association of Registered Graphic Designers

RECOGNITION

School Stuff

Andrew Becomes a Member of Harvard Innovation Labs

Announcement

Advertising & Design Club of Canada

Named as One of Three Rising Stars of Canadian Advertising

October 2025

Art DIrector

Digital

Art Director

Traditional and Digital

Author

White Paper

Update

PRESS

Experience

Dec 2016 — Jul 2021

As Designer, built a clinic's website and digital presence from the ground up, driving a sustained 10x rise in organic web traffic through technical SEO restructuring
At Humber College, earned an Associate's Diploma in Graphic Design & Advertising with Honours, achieving a 4.0 GPA across 10 courses in a single semester during COVID-19 lockdown
Captained teams that won 2 of 5 semester-long real-world-client competitions for J.P. Wiser's and St. John's Board of Trade (out of ~20 teams)

May 2021 — Aug 2024

At GREY, interned under James Ansley, a legendary Canadian Creative Director, and won a network-wide creative competition with a proactive idea for Volvo, pitched to the global account in New York
At Leo Burnett, helped create GMC's most successful social campaign, "Mudern Art," which gained over 19,000,000 organic views and 10,000 leads in its first month
Developed over 100 retail campaigns for General Motors, transforming Cadillac into Instagram's best-performing Canadian luxury auto brand subsidiary within a year

Sep 2024 — May 2028 (Anticipated)

Pursuing a Bachelor of Liberal Arts in Business Administration & Management with a Minor in Digital Media, as an Incubated Venture Member at the Harvard Innovation Labs
In the first semester, undertook a "herculian" amount of work: war-history academic writing, Mandarin, and Chinese history. finishing the term with a 3.8 GPA and achieving an exceptional 99.45% grade in Chinese language
Led a team of five through a six-week Marketing Management project, delivering a comprehensive strategy for a multi-billion-dollar company and earning top commendation for strategic excellence

Mar 2025 — Present

Structured every retail campaign as a measurable investigation, developing and optimizing on-brand dealership advertising amid volatile economic conditions
Published "Automotive Retail Advertising in Crisis," the largest study on the topic, uncovering that 62% of industry media spend may lack a defensible link to profit
Developed and field-tested "Banner-VIN-Profit," an attribution model transparently linking banners to VIN sales and attributed profit